ACCELL GROUP - SHIFTING FROM B2B TO CONSUMER FIRST
Grew business in market through digital strategy, brand development, and staff leadership and ensured ongoing increase in corporate profit growth. Managed Brand and product development of the eight strategic brands and held full accountability for the marketing, digital/ecommerce, Product Innovation/R&D and retail on global basis. Developed the innovation strategy and Omni-channel/digital strategy to transform corporate from a B2B into the leading B2C bicycle company with a portfolio of Winning Global Brands. Enabled business expansion across various regions by developing brand portfolio, long-term brand strategy, product innovation roadmap, digital/ecommerce, new Go-to-market propositions and commercial initiations. Led teams of brand marketing, digital/ecommerce, innovation & technology/R&D, and retail across various regions whilst delivering a new web/ecommerce platform launched in eight countries and languages, the repositioning and identity of the Global Brands and developed and launched the new omnichannel retail franchise concept. Implemented complexity reduction program across brands, that contributed in sales and significant profit increase.